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When top-level analytics aren’t enough: How to gain actionable insights from...
It used to be enough to have a website. Then, businesses recognized the importance of adding analytics to track visits and page views. But today, top-level data isn’t enough. Today’s most effective...
View ArticleSentiment analysis: Measuring social media and content marketing ROI
As marketers and business-driven professionals, we’ve all been trained to focus on metrics. Visits, open rates, conversions … these are hard numbers that validate our efforts and increase our ROI. Yet...
View Article3 simple ways to revamp your digital marketing efforts in 2014
With the New Year upon us, now is the perfect time to revamp and enhance your digital marketing efforts. In today’s day and age, it’s important to have a strong digital presence and to share relevant...
View ArticleHow Kevin Spacey and Netflix are winning the analytics game
You must be living under a basic cable rock lately if you haven’t heard all the hype surrounding “House of Cards”. It is one of the most talked about new releases from Netflix; even the President...
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